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1 tag should link to a variety of key words and themes which you've posted about and you should assign no more than three tags to one post.  Be certain that are diverse and not simply persistent of one another because this can actually hurt your SEO efforts. Along with helping readers find what theyre looking for and reviving some of your previous content , inner linking allows you to highlight your own website's validity.  You can connect to other blog posts or into your web pages.   Shorten Your Blog URL Website URLs are one of the first things that search engines crawl to tell what your page is all about.  Because of this, its important to maintain your URL readable and to avoid a mess of numbers and figures that provide the reader or to search engines with no context.

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Below is a cheat sheet that breaks down the anatomy of a URL; it reveals where to put keywords in URLs and the best way to structure them.  Remember that your URL doesn't need to be an immediate pick up of the webpage title.  Utilizing URLs is a blogging best practice because they are easier for search engines and readers to understand. With all these practices in your mind, you'll be on the right path to creating a site strategy and creating content for your readers.

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From what Ive learned, technical SEO simply gets you so far.  To truly achieve the top and remain there, an article has to be useful to the reader.  The reason for this is because it contrasts with Googles number one need to rank the finest content. To aid you, here are just six of the blogging best practices Ive utilized to assist my posts rank.  From the end of the article, youll have a simple playbook to do the same.    The fantastic Word Length If you Google Perfect word length for a blog article youll come across this commonly used chart in the Serp IQ research: a lot of men and women utilize this chart to justify writing really very long posts. In my experience, a super-useful 200-word guide will outrank a guide of 2,000 words daily.  But my personal guideline would be to target 1,500 words.  And while I only said there is no perfect length, I follow this rule because it forces me to consider all angles of this topic Im speaking about.

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  Why Short, Concise Paragraphs Do Well Individuals dont read things on the Internet anymore. They scan.   Consequently, if you want to keep people engaged along with your essay, youve got to break your writing down . They look like work.  People frighten off.  If you frighten off people, they leave your website.  And if they leave your website, thats an indicator to Google your post isnt very beneficial.  And if its not helpful, you start to fall in rankings.  

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The very first headline gets the response.  How can you fry an egg Utilize cooking spray.  Theres no hook. Theres no reason.  Interest is created by the second headline.  You dont understand what is going to make an egg easier to unsubscribe unless you continue reading. And if they stay on your own page longer, theres a sign to Google which youve got great content.  So, after youve written your article, go back and search for opportunities to make hooks.  Should you need assistance with your pins and headlines, one source I turn to time and time again is this free guide on How to Write Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever thought about why we like lists It turns out our brains have been wired for lists. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled goals. Participants in the study were much more likely to reach aims if they created lists than those who didn't.

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A Featured Snippet is an answer to a search result that Google picks out of an articleand most frequently its in the form of a listing.  From the case above, Google reveals lots of steps on how to plan an event right within its results.  The reason Featured Snippets are so precious is that if your article is your one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for a lot of Wild Apricots posts, as theyve improved both our rankings and our visitors.  If you would like to get a Featured Snippet, theres some speculation on how Google picks them, but generally when I write a blog article, I try to include lists or measures as often as possible.   The Kinds of Pictures That Work Finest Take a look at Both of These images.  Which do you like better (Pictures from Big Stock Photo.com) Ill have a guess and say its the picture of the happy, smiling people. Its not only that the picture of stones isnt attractive, its that were really hardwired to enjoy pictures of people improved.

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Since I started using images of people in my blog posts, Ive noticed they get shared a whole lot more, which is just another variable Google considers in its positions.  Its a little change which makes a big difference.    Your Posts Should be Evergreen Perhaps you have clicked on a post from a Google search result only to find the content outdated When I come across obsolete articles, I click on the back button and try another result. Thats why should I need something to rank highly, I attempt to create whats called evergreen contentcontent that remains relevant during a lengthy period of time.  This implies I avoid writing about things which have time-based information or fads.  Some of Wild Apricots evergreen content was in the top of Googles search results for years. Ive put everything Ive learned to a very simple playbook that covers how to compose and optimize posts for Googles search results that anybody can use, no matter the size of your organization. If youd like my full playbook on nonprofit SEO, you can watch my free webinar How to Boost Your Organization by Obtaining Lots and Lots of Traffic to Your Website.