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One tag should link to a variety of themes and keywords which you've posted about and no more than three tags should be assigned by you .  Make certain that the tags that you select are not just repetitive of one another and varied as this can actually damage your search engine optimization efforts. Together with reviving a number of your content that is old and helping readers find exactly what theyre looking for , internal linking allows you to highlight the validity of your site.  You can link to other blog posts or to your web pages.   Shorten Your Blog URL Site URLs are one of the first items that search engines crawl to tell what your page is all about.  For this reason, its important to maintain your URL readable and also to avoid a mess of characters and numbers that provide no context to search engines or into the reader.

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Below is a sheet that divides down the body of a URL; it shows the best way to structure them and where to put keywords in URLs.  Remember that your URL doesn't need to be a direct pick from the webpage title.  Utilizing shorter URLs is a practice since they are easier for readers and search engines to comprehend. With all these blogging best practices in your mind, you'll be on the right path to creating content to your readers and creating a better site strategy.

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From what Ive learned SEO simply gets you so far.  Stay there and to achieve the top, an article needs to be helpful to the reader.  The reason for this is because it aligns with Googles number one prioritythey need to rank the best useful content. Here are six of the blogging best practices Ive utilized to assist my blog posts ranking to aid you.  By the end of the post, youll have a playbook to do the same.    The fantastic Word Length If you Google Perfect word length for a blog article youll come across this commonly used chart in the Serp IQ study: a lot of men and women use this graph to justify writing really really long articles. From my experience, a guide will outrank a manual of 2,000 words any day.  But my guideline would be to target 1,500 words.  And while I just said there is not any ideal span, I follow this rule because it forces me to think about all angles of the topic Im speaking about.

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  They scan.  In fact, research finds that youre blessed if people read more than 20% of what youve written. So, if you would like to keep people engaged with your article, youve got to break your writing down . They look like function.  People scare off.  If you scare off people, they leave your site.  And if they leave your website, thats a sign to Google your article isnt very helpful.  And if its not useful, you start to fall in rankings.  Therefore, when you write, start looking for opportunities to divide your paragraphs into shorter chunks. Why Your Headings Want Hooks Look at these two subheadings and decide on the one that captures your attention more: Use Cooking Spray When Frying an Egg or This Ingredient Makes Frying an Egg 10 Times Easier The second headline catches my interest more, and Ill guess it will for you too.

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The headline has the response to the problem inside.  How can you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  The next headline creates interest.  You dont know what is going to create an egg easier to fry unless you keep reading. And if they stay on your own page longer, theres a sign to Google that youve got good content.  So, after youve written your post, go back and search for opportunities to make hooks.  If you need assistance with your hooks and headlines, one resource I turn to time and time again is this free guide on How to compose Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever thought about why we enjoy lists so much It turns our brains have been wired for lists. A research conducted by Florida State University discovered that list-making eliminates the cognitive effects of unfulfilled goals. Participants in the study were much more likely to reach aims if they generated lists compared to those who didn't.

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A Featured Snippet is an answer to a search outcome that Google chooses from an articleand most often its in the kind of a listing.  In the case above, Google shows lots of measures on the best way best to plan an occasion right within its results.  The reason Featured Snippets are so valuable is that if your article is your one Google chooses to feature, your click-through rate skyrockets. Ive seen firsthand how precious Featured Snippets have been for many of Wild Apricots articles, as theyve increased both our ranks and our visitors.  If you would like to obtain a Featured Snippet, theres some speculation about how Google chooses them, but generally whenever I write a blog post, I try to add lists or measures as frequently as possible.   The Kinds of Images That Work Finest Take a look at Both of These images.  Which do you like better (Pictures from Big Stock Photo.com) Ill take a guess and say its the image of the happy, smiling people. Its not only that the picture of stones isnt appealing, but its that have been really hardwired to like images of people better.

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Because I started using pictures of people in my blog articles, Ive discovered they get shared a lot longer, which is just another variable Google considers in its rankings.  Its a little change that makes a significant difference.    Why Your Posts Should be Evergreen Have you ever clicked on a post from a Google search result simply to obtain the content obsolete When I come across obsolete articles, I click on the back button and try another outcome. Thats why if I want something to rank highly, I attempt to create whats called evergreen contentcontent that stays applicable during a lengthy time period.  This means I avoid writing about matters which have time-based info or fads.   This has increased our blog traffic over 400 percent. Ive put everything Ive learned to a very simple playbook that covers how to compose and optimize posts for Googles search results that anybody can use, no matter the size of your organization. If youd like my entire playbook on nonprofit SEO, you can watch my free webinar The Way to Grow Your Organization by Obtaining Lots and Lots of Traffic to Your Website.